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September 196
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The Artful Poser

Haze McElhenny: artist, illustrator, designer and the principal of studio524


Haze McElhenny is a freelance artist, illustrator, designer
and the principal of studio524. Comfortable in developing design across diverse media Haze spends most of her time working in the fashion industry. She derives her unique style from her organic work that blends elements of Cubism, Fauvism and contemporary illustrator Ralph Steadman.

Haze’s work is both quirky and memorable, with a fun dark side that pushes the viewer's imagination to the outer edges. Popular subjects include women's issues, human rights, globalization, communication, and the complexities of human relationships.

Mirroring the diversity in her subjects she leverages a wide palette of media to achieve her goals, including; digital graphics, acrylics and oils, conte crayon, oil and dry pastels, charcoal and chalk.

Recently Haze was interviewed by freelance writer Austin Edgington who was interested in where her creativity and drive comes from…

Austin: What book have you read lately that you could not put down?

Haze: Truman Capote’s IN COLD BLOOD absolutely captured me. Not so much by what he said, but what was left unsaid. I think I try to do that in my work, let the person who is experiencing it move towards an interpretation or a decision by not overstating the obvious.

Austin: What are you working on right now?

Haze: We just finished a huge marketing promotional campaign for Marquax Inc. in Oregon. It was for the city of Lake Oswego and we created a unique design that works across all types of promotional items from mouse pads to coffee mugs to T-shirts. It’s rewarding when the design achieves it purpose and travels well too.

Austin: Who have been the major influences in your career?

Haze: Of course Picasso and Matisse, but ironically the British cartoonist and caricaturist Ralph Steadman who illustrated some of Hunter S. Thompson’s books and articles has a place in my heart as well. I have come to call my style “Cubist Surreal” which is really a blend of the all three… the surrealalityof Picasso, the graphical impact of Matisse, and the edgey manipulation of reality so owned by Ralph Steadman.

Austin: Who makes you want to be a better illustrator?

Haze: My clients. Definitely. They push me to take greater creative risks.

Austin: How have online publishing, and the whole Internet, changed the way you work?

Haze: It gives me a whole new voice to work in…one can so quickly draw upon other creative influences and incorporate them into whatever your working on. Also, from a business point of view, I can reach a global audience. I live and work in Pennsylvania but have clients around the world because of the Internet. There are no time zones because of it.

Austin: What drives you to do what you do?

Haze: I find so much inspiration for my organic (off line traditional freehand work) from women’s and environmental issues but in a different way than one would think. For example, a friend of mine who was being manipulated by her partner in their relationship sparked the genesis of the String Theory design line.

*** Author’s note: The String Theory design revolves around different scenarios of a woman tethered by a string.

Austin: What goals do you set for yourself?

Haze: More joy. More humor. If you believe that art imitates life, then a sure fire way for me to achieve these goals is to present a more joyful face in even my more serious subjects.

Austin: You’re an artist, mother and wife; how do balance work and life?

Haze: It’s really difficult, some artist’s can work out creative situations while doing other things, running, cleaning whatever, but I need a quiet, deliberate focus so that everything receives my attention. My creative process requires silence so I can sift through the voices of my muses.

Austin: What is next for you?

Haze: We just signed a deal with an agent in China to represent studio524 in that region. I’m really excited to see how are work grows in that region and if how it may influence us creatively.

Studio 524 Online Portfolio:
Haze’s unique illustration and design works across differing media:

  • 63 channels Saratoga, NY: Cover Art & Illustration
  • A.C. Valor LLC Fredericksburg, VA: CAD Design & Fashion Illustration
  • MargauxINC Portland, OR: Graphic Design and Illustration
  • Reenie Rich, Inc Allentown, PA: CAD Work, Graphic Design, & Fashion Illustration

New work and works in progress can be found at EBSQ

Press & Publications
Selections of Haze's artwork, graphics, poetry, and short stories have appeared in various galleries and publications around the globe and across the WWW, and were most notably included in the 1999 Biennale del Arte Contemporania, held in Florence, Italy and the 1999-2001 MAC 21 International Art Exhibitions in Marbella, Spain. Some stock examples of her fashion designs and illustrations are currently available for download at iStockPhoto

studio524
Phone: 610.868.5097